Campaign Story
About the project
Malnutrition and anemia are critical health concerns in the urban slums of Bangalore, affecting children, adolescent girls, and pregnant women. Limited access to nutritious food, inadequate healthcare, and deep-rooted societal norms contribute to poor health outcomes. Many children suffer from undernutrition, while adolescent girls and expectant mothers face high risks of anemia due to early marriages and lack of proper care. CRY America aims to bridge these gaps by improving access to healthcare, promoting nutritional awareness, and ensuring better hygiene practices, empowering communities to build a healthier future for their women and children.
Making a difference
CRY America Project AEET has been working to improve access to healthcare and hygiene facilities across eight slums in Bangalore. The project focuses on reducing malnutrition and undernutrition among children aged 6–36 months and pregnant women. It also aims to combat severe illnesses such as anemia by strengthening Anganwadi Centres and supporting frontline health workers.
The Way Forward
● Ensure 217 mothers of children aged 0–36 months attend Urban Health and Nutrition Day sessions.
● Facilitate the transition of 26 SUW children to MUW, and from MUW to full recovery.
● Ensure complete immunization of 95 children aged 0–1 year.
● Conduct haemoglobin testing and follow-up sessions for 100 adolescent girls.
● Conduct nutrition counselling and follow-up sessions with 120 pregnant women on adequate dietary intake.
● Reach 130 pregnant and lactating mothers, and ensure at least 95 pregnant women are registered with Anganwadi Centres to access antenatal check-ups and institutional deliveries.
● Ensure participation of 390 children aged 10–18 years from collectives in Life Skills Education modules.
● Train at least 100 parents through Parent Modules.
● Enable the Children Resource Center to support 100 children aged 10–18 years with learning materials, digital resources, and life skills content, and provide educational support to 50 vulnerable children.
● Facilitate the Child Activity Center in engaging 390 children from collectives through Life Skills sessions and interactive activities.
Project Impact
291
Children accessing their Take Home Ration from Anganwadi Centers
22
Severely Underweight Children (SUW) referred to Nutritional Rehabilitation Centre (NRC)
22
Moderately Underweight Children (MUW) moved to complete recovery
120
Adolescent girls received iron folic tablets to combat anemia
164
Pregnant and lactating mothers linked to government health programs for maternity benefits
73
Institutional deliveries ensured
69
Children aged 9-12 years received 100% vaccination
270
Children in Collectives
103
Pregnant women received 150 Iron and Folic Acid (IFA) tablets.
125
Children trained through Life Skill sessions












































